Changing the Beer from the Roots: Why Patagonia and Beer? ~Special Edition of the Food Exploration Seminar~

- Menu contents
- To celebrate the launch of Patagonia Provisions' new organic lager (scheduled for August 1st), we're hosting a new event of discovery and learning. Enjoy beer and lunch while learning about the story behind this organic craft beer made with perennial grain kernza, and exploring what Patagonia has learned about agriculture through its sourcing experience. Exclusive event products will be available on the day.
[Speaker]
Tadayuki Iwasaki (Manager, Product Department, Shinanoya Foods Co., Ltd.)
Ken Sato (Brand Ambassador, Nagano Trading Co., Ltd.)
Katsuhiro Kondo (Impact Director, Patagonia Japan)
*The content of this event may be changed without prior notice.
*Children are welcome, but alcohol will only be served to those 20 years of age or older.
*Drinking and driving, and drinking alcohol under the age of 20 are prohibited by law. Those under the age of 20, and those arriving by car, motorcycle, or bicycle are not permitted to participate. Age verification may be required. *During the event, we will be taking photos for social media posting.
*Please note that the start and end times may vary.
*If the number of applicants is less than 40, the event may be canceled.
- Organizer
- Organized by: Patagonia Provisions Co-organized by: Shinanoya Foods (cask), W TORANOMON
- Date and time
- August 1, 2026 (Saturday) 12:00 - 14:00 (Venue opens at 11:30 / Last entry at 12:00)
- Venue
- W TORANOMON, B1F, Toranomon Hills Station Tower
Please see this page for the map.
- Entry fee
- 6,000 yen per person (tax included)
- Maximum number of participants
- 40 people
- Reservation deadline
- Ends when capacity is reached
- Inquiries
- W TORANOMON 03-3528-8730 (Reception hours: 14:00-22:00)
Please see this page for the Q&A from the workshop.