Did you know there are actually 40 different kinds of "masu sushi"!? Enjoy a luxurious 7-variety tasting and hands-on workshop!

Did you know there are actually 40 different kinds of "masu sushi"!? Enjoy a luxurious 7-variety tasting and hands-on workshop!

Masu sushi is a well-known specialty of Toyama. Do you think they all taste the same?
Actually, there are about 40 different kinds of masuzushi in Toyama Prefecture, and each shop has its own unique flavor and special touches!

Therefore, we will be holding a workshop to delve deeper into the charm of "masu sushi," which is packed with the rich nature and history of Toyama.

In this workshop, we will invite the 7th generation "Masu Sushi Prince" from Sekinoya, the originator of Masu Sushi, to funnily unravel the amazing world of Masu Sushi.
In the first half of the workshop, we will introduce the food culture of Toyama Prefecture, including its nature and history. Afterwards, we will talk about the origins and recent characteristics of Masu-zushi (trout sushi).
In the second half, we offer everything from a tasting of seven different types of trout sushi showcasing the craftsmanship of the artisans, to an authentic hands-on experience making trout sushi using specially made bentwood boxes and bamboo leaves!

You can enjoy eating it, have fun making it, and learn a little more about Toyama and masu sushi.
Please enjoy this "delicious learning" experience that will allow you to discover the charm of Toyama and Masu Sushi!

*Workshop content for the day (tentative)
• Learn about food culture: Unraveling Toyama's food culture and Masu Sushi! (We'll also share its history and trivia.)
• Masu Sushi Tasting: Compare seven different types of masu sushi! (We offer a variety of masu sushi with different flavors, textures, and levels of freshness.)
• Masu Sushi Making Experience: Try your hand at making masu sushi! (You can take your finished product home as a souvenir.)

*Through this workshop, you'll discover the new charms of "masu sushi" and hopefully find your own favorite!

Organizer
Woah Co., Ltd. (Contracted by Toyama Prefectural Government to handle this event)

Date and time
Saturday, August 29, 2026 12:00-14:00
Saturday, August 29, 2026 16:00-18:00

venue
Special venue within Azabudai Hills Market [Azabudai Hills Garden Plaza C B1F]
https://www.azabudai-hills.com/floor_map/garden-plaza-c_b1.html
*This is the space to the left of ⑥ Okome to Gohan Sumidaya on the map at the URL above.
　
Participation fee
5,000 yen per person (tax included)

Capacity
Each session: 16 people (Up to 2 people can register per application)

Target age
None. *If a child wishes to participate, please have a parent or guardian accompany and support them.

preparations
Nothing in particular.
*Bags for taking home your souvenir masuzushi, as well as simple aprons and plastic gloves for the hands-on experience, will be provided at the venue.

Precautions
If children under elementary school age wish to participate, they must be accompanied and supported by a parent or guardian.
・The information you provide when applying will be shared with the event organizers (Toyama Prefectural Government (Toyama Metropolitan Area Headquarters) and WOA Co., Ltd.). By applying, you are deemed to have consented to the disclosure of your information. Personally identifiable information such as your name that you provide will be used for the following purposes.
1. For the purpose of managing applicants, verifying eligibility, contacting successful applicants, and ensuring the smooth operation of the program.
2. To inform you about special events, benefits, new products, etc.
3. For marketing research and analysis related to our business operations.
・Photos taken on the day may be published in the media. If you do not want your photos to be used, please inform a staff member.
We are unable to accommodate food allergies. If you have a history of allergic reactions, please participate at your own discretion.
This workshop will be conducted in Japanese only.

inquiry
Inquiries regarding event registration and content
090-2372-6243 (Contact person at WOA Co., Ltd. (Contracted by Toyama Prefectural Government for this event))

Other inquiries
03-5544-9636 (Azabudai Hills Market Service Counter)

Other workshops are Here